STEFANOS TSITSIPAS IS THE NEW CANALI GLOBAL BRAND AMBASSADOR

With a playing style defined by precision, grace, and individuality, Tsitsipas embodies a contemporary masculinity rooted in self-awareness, balance, and quiet strength — values that resonate profoundly with Canali’s vision of elegance. This partnership marks a natural evolution following Canali’s debut collaboration with FC Internazionale Milano, deepening the brand’s connection with the world of sport, not just as performance, but as a refined form of self-expression.

Tsitsipas is more than an elite athlete. He is a modern-day aesthete — Greek by birth, European in spirit, and universal in outlook. His approach to the game is measured and intentional, echoing the classical ideals of harmony, discipline, and inner beauty. On the court, his signature one-handed backhand — a rare and cultivated choice — speaks of a man who values character over convention, form as much as function.